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Ready to call Winston-Salem home
Tree-lined road with brick building in the background. A "for sale" sign is next to to the entrance.
The potential investment was referred to as Project Olivedale until incentives were considered and approved. | Photo by WStoday
A company based in Johannesburg, South Africa will establish its first US operations in Winston-Salem. Radél, Inc. will transform 35,000 sqft at 209 Mercantile Dr. into a new, state-of-the-art manufacturing facility.

Radél manufactures and distributes products like heavy-duty commercial vehicles, locomotives, defense vehicles, and electrical vehicles. The manufacturing plant in Winston-Salem will make electronic regulators and converters for heavy-duty commercial and defense vehicles.

The company plans to create 50 new jobs in the Twin City by 2029, with an average wage of $65,294. Gov. Roy Cooper’s office says the jobs will generate an additional $2 million in the local economy every year. The project is expected to generate $9 million in capital investment.

“We are excited to continue the momentum of our advanced manufacturing sector growth and continue proving that we are an ideal East Coast landing spot for companies from all around the world,” said Mark Owens, President and CEO of Greater Winston-Salem, Inc.

Street sign with bus shelter in background on grass along a road.

Mercantile Drive is located off University Parkway in an area sometimes referred to as “Stanleyville”.

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Photo by WStoday

Economic incentives helped lure Radél to Winston-Salem. Forsyth County Commissioners approved an incentives package worth up to $69,746 over five years. City Council approved a package worth $68,000. The One North Carolina Fund also awarded the company a performance-based grant worth $75,000.

“Our community’s strategy is proving successful for moving projects over the finish line,” said Winston-Salem Mayor Allen Joines.

Francois Rademeyer, Radél’s managing director, says the quality of the Winston-Salem workforce helped the company make its decision.

“After considering multiple locations we are excited to land in Forsyth County. We are impressed with the talent pipeline and the meaningful effort to focus on the advanced manufacturing sector here. The location is ideal for enhancing connections with our clients in the United States, Mexico, and Canada.”
 
 
Events
 
Thursday, April 18
  • Hands-On Chicken 101 | Thursday, April 18 | 6-8 p.m. | Southern Home and Kitchen, 200 S. Stratford Rd., Winston-Salem | $82 | Are your weekday meals lacking inspiration? Instructor Dianne McConnell will give you new ways to prepare chicken in this hands-on workshop.
  • Third Thursdays at Sparq | Thursday, April 18 | 4-6 p.m. | Sparq, 486 N. Patterson Ave, second floor, Winston-Salem | Free | Connect with small business owners while enjoying food and drinks.
Friday, April 19
  • Second Annual Backstage Bash | Friday, April 19 | 7-10 p.m. | Winston Junction Market, 901 Trade St., Winston-Salem | $30-$500 | Enjoy wine, hors d’oeuvres, and community while raising money for The Little Theatre of Winston-Salem.
Saturday, April 20
  • Bethabara Photography Outing | Saturday, April 20 | 9-10:15 a.m. | Historic Bethabara Park, 2147 Bethabara Rd., Winston-Salem | $5 | Bring your own camera to capture photographic points of interest + learn a few fascinating facts.
Sunday, April 21
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Active
 
🏓 Love pickleball? Read this.
the lower half of a person wearing a knee brace and holding a pickleball paddle
We love a good pickleball match — but knowing how to prevent injuries and where to get treated is essential. | Photo via Unsplash
The sport that seemingly has everyone in the US playing is popular for another reason, too: injuries.

According to Novant Health Orthopedics & Sports Medicine physician Dr. Jennifer Harvey, newcomer’s zeal can lead to overuse injuries in the shoulder, wrist, or elbow — and missteps can lead to ankle + back pain (and more). The good news: Dr. Harvey has tips to prevent pickleball injuries.

Still got injured? Know that speedy care awaits with Novant Health Orthopedics & Sports Medicine’s same-day or walk-in injury care.
 
News Notes
 
Eat
  • Celebrate Jazz Appreciation Month with authentic jambalaya and live tunes from Cynamon and the Spice Rack. Jazz and Jambalaya kicks off at 7 p.m. on Friday, April 26 at Delta Arts Center (2611 New Walkertown Rd.) — tickets are $35.
Listen
  • The Winston-Salem Symphony’s 2024-2025 season will begin Sept. 21 with “Rhapsody in Blue” at RJ Reynolds Auditorium. Season subscriptions, which include the option to build packages with concerts of your choice, start at $84 and are now on sale.
History
  • Take a free tour of Union Station (300 S. Martin Luther King Jr. Dr.) in May as part of Historic Preservation Month. The former train station is on the National Register of Historic Places and was restored a decade ago. Register for a spot on Saturday, May 18 at 10 a.m. or Thursday, May 30 at 4 p.m.
Plan Ahead
  • Kick off the 2024 International Black Theatre Festival on Monday, May 6 from 6 p.m. to 8 p.m. The mixer + fundraiser will be held at Milton Rhodes Center for the Arts (251 N. Spruce St.) — tickets are $100 and include wine and hors d’oeuvres.
Sports
  • The Winston-Salem Eagles, 40 and older + the 60 and older age teams, are both celebrating national championships in their respective divisions. The hockey teams made up of mostly local players claimed victory in Florida over the weekend. (Winston-Salem Journal)
Edu
  • Rusty LaRue will deliver the keynote address at Forsyth Tech’s commencement on Wednesday, May 8. The Wake Forest University basketball standout played in the NBA and is now the Chief Operating Officer of Dairi-O Restaurants.
Eat
Concert
  • Get ready to party for a good cause: See Barenaked Ladies at SummerLark 2024, a benefit concert supporting cancer patients through Atrium Health Wake Forest Baptist’s Cancer Patient Support Program. The concert happens Saturday, May 11 at Bailey Park + includes food trucks, a free photo booth, and more. Snag tix.*
 
 
Try This
 
We’re already writing about Winston-Salem — why not you, too?
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Our branded content team is here to help get your news, event, or business happenings in front of our readers.  |  GIF by 6AM City
Got five minutes? That’s how long it takes to get your story in this spot — just follow these three simple steps:
  1. Visit our new self-service advertising portal, purchase a “Newsletter Promo,” and look for an email confirmation.
  2. Request a run date (and we’ll confirm it).
  3. Submit your key points + best horizontal photo.
Yup, that’s all. We’ll write your piece and push it out to our 42,000 newsletter subscribers. So sit back, relax, and enjoy the buzz around your brand.
 
The Buy
 
Four neutral throw pillow covers, all for $24.99. We love: The price point + how you can choose which neutral tones best suit your living space — gold-neutral, cream-neutral, or navy-neutral.
 
Answered
 
This week we asked “Which Winston-Salem neighborhood we should explore next?” Here’s what you said:
Historic Ardmore — 45%
West End — 23%
Old Salem + West Salem — 16%
Buena Vista — 11%
Other — 5%

We’re looking forward to featuring these spots in future newsletters.
 
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6AM City In-house
 
The Wrap
 
Cambridge Wrege.jpg Today’s edition by:
Cambridge
From the editor
I have a new appreciation for our local baristas’ latte art skills. Frothing milk on my espresso machine at home usually just turns into a mess. I’d love to know the secret to creating the beautiful, edible creations — if you have any tips or tricks, I’m all ears.
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