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Radél, Inc. chooses Winston-Salem for first US manufacturing facility

The South African company will create 50 new jobs when it begins operations on Mercantile Drive.

Tree-lined road with brick building in the background. A "for sale" sign is next to to the entrance.

The potential investment was referred to as Project Olivedale until incentives were considered and approved.

Photo by WStoday

A company based in Johannesburg, South Africa will establish its first US operations in Winston-Salem. Radél, Inc. will transform 35,000 sqft at 209 Mercantile Dr. into a new, state-of-the-art manufacturing facility.

Radél manufactures and distributes products like heavy-duty commercial vehicles, locomotives, defense vehicles, and electrical vehicles. The manufacturing plant in Winston-Salem will make electronic regulators and converters for heavy-duty commercial and defense vehicles.

The company plans to create 50 new jobs in the Twin City by 2029, with an average wage of $65,294. Gov. Roy Cooper’s office says the jobs will generate an additional $2 million in the local economy every year. The project is expected to generate $9 million in capital investment.

“We are excited to continue the momentum of our advanced manufacturing sector growth and continue proving that we are an ideal East Coast landing spot for companies from all around the world,” said Mark Owens, President and CEO of Greater Winston-Salem, Inc.


Mercantile Drive is located off University Parkway in an area sometimes referred to as “Stanleyville”.

Photo by WStoday

Economic incentives helped lure Radél to Winston-Salem. Forsyth County Commissioners approved an incentives package worth up to $69,746 over five years. City Council approved a package worth $68,000. The One North Carolina Fund also awarded the company a performance-based grant worth $75,000.

“Our community’s strategy is proving successful for moving projects over the finish line,” said Winston-Salem Mayor Allen Joines.

Francois Rademeyer, Radél’s managing director, says the quality of the Winston-Salem workforce helped the company make its decision.

“After considering multiple locations we are excited to land in Forsyth County. We are impressed with the talent pipeline and the meaningful effort to focus on the advanced manufacturing sector here. The location is ideal for enhancing connections with our clients in the United States, Mexico, and Canada.”