Plus, register for a free financial success workshop.
 
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82º | 40% chance of precipitation
Sunrise 6:26 a.m. | Sunset 8:28 p.m.
 

This way to the party

How to navigate Benton Convention Center like a pro
Slylights in large hallway with escalator, orange carpet and light colored walls. People are walking around and riding up the escalator.
The Benton brought in a record $6.6 million in revenue the last fiscal year. | Photo by WStoday
Benton Convention Center aka “The Benton” is a hub for activities in the Twin City. Located downtown, it hosts everything from intimate weddings to events during the International Black Theatre Festival.

Navigating 150,000 sqft of meeting space can be daunting, but we’ve got you covered. Here’s how to get around like a pro.

Where to park

The 6th and Cherry parking deck the best bang for your buck at $9 a day. The Cherry Marshall Deck will cost you $20 a day, but is closer to the Marriott and Embassy Suites.

Getting to The Benton

Head to the third floor of the 6th and Cherry deck. A skywalk over Cherry Street will take you directly into The Benton’s main level. From the Cherry Marshall Deck, you can walk to the entrance across 5th Street, or take the elevator underneath Embassy Suites to Benton South.

Road with sidewalk and skywalk between two buildings.

The skywalk over Cherry Street also gives you another view of the city.

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Photo by WStoday

The Benton’s main entrance at 301 W. 5th St. is mostly windows so you can see what’s happening inside. If you’re walking from the downtown Arts District, there’s also an entrance on Cherry Street.

The layout

Once you’re inside the north part of The Benton, escalators will take you between two levels. The third floor is office space so you only have to worry about getting around the main level and the lower level.

The main level boasts an outdoor terrace and a renovated ballroom. You’ll look for the room of your event in specific spaces, like “Winston 1" or “Salem 3.”

A tunnel with people walking through it. It has an orange entrance and is carpeted. Abstract art is lit on the walls.

The tunnel to Benton South goes underneath 5th Street.

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Photo by WStoday

The lower level has meeting space. It’s also how you access the underground tunnel leading to Benton South, where you’ll find more meeting rooms and seven pieces of permanent art by Winston-Salem artists.

Finding your way

Still need help getting around? Take a virtual tour before you visit to familiarize yourself with the space. Once you arrive, ask for help from a Visit Winston-Salem representative at the front entrance.
 
Events
Monday, July 29
  • Sacred Threads: Weaving Stories from the NC Black Repertory Company | Monday, July 29 | 9 a.m.-7 p.m. | Sawtooth School for Visual Art, 251 N. Spruce St., Winston-Salem | Free | Explore archived costumes from the NC Black Repertory Company to celebrate this year’s festival.
  • Resume Assistance | Monday, July 29 | 6-7:30 p.m. | Smart Start of Forsyth County, 7820 N. Point Blvd., Winston-Salem | Free | Get help getting hired for your dream job by crafting the perfect resume.
Tuesday, July 30
  • Sea Glass Craft | Tuesday, July 30 | 6:30-8 p.m. | Incendiary Brewing Company, 486 N. Patterson Ave., Ste. 105, Winston-Salem | $38.50 | A local artist will guide you through the process of making two to three sea glass canvases — no prior experience required.
Wednesday, July 31
  • Harry Potter’s Birthday Party | Wednesday, July 31 | 3-8 p.m. | Foothills Brewing Tasting Room, 3800 Kimwell Dr., Winston-Salem | Free entry | Dress up in your favorite attire and get ready to party like a wizard with themed cupcakes, Butterbeer, and other Hogwarts delicacies.
Thursday, Aug. 1
Friday, Aug. 2
  • Stand Up Comedy Night at Wise Man Brewing | Friday, Aug. 2 | 9-11 p.m. | Wise Man Brewing, 826 Angelo Bros. Ave., Winston-Salem | Free entry | Hilarious duo Ray Jubela and Steve Tracy will bring the laughter and leave you in stitches.
Events calendar here
Click here to have your event featured.
 
News Notes
Traffic
  • The International Black Theatre Festival kicks off today, which means some downtown streets will be closed or traffic will be shifted. The Marvtastic Mile Parade is happening tomorrow, July 30 at 10 a.m. along Marshall, 4th, Trade, and 5th streets — check the route + prepare for other changes.
Real Estate
  • A 67,000-sqft building in the Stratford Industrial Park has been sold for $4.6 million. The industrial facility at 3760 Kimwell Dr. has had five owners in the past eight years — an LLC associated with Stout Ventures out of Raleigh now owns the property. (Triad Business Journal)
Open
  • A new in-house spay/neuter clinic is open at the Forsyth County Animal Shelter on Sturmer Park Circle. Forsyth County has leased the space to Humane Solution Spay-Neuter Program, which will staff the clinic and provide at least 10 procedures weekly. (Winston-Salem Journal)
Civic
  • The City of Winston-Salem is launching a Language Access Plan to make civic information more accessible to non-English-speaking residents. It will be rolled out in phases, starting with revising communications protocol in emergency management plans. (WFDD)
Arts
  • Check out Winston-Salem’s newest mural on the 15th Street water tank at Liberty Street. The work from artist Ernel Martinez depicts the history of Winston-Salem and generations of residents. (ABC 45 News)
Olympics
  • Winston-Salem native Steven Insixiengmay, representing Laos, did not qualify for the semifinals in the men’s 100-meter breaststroke on Saturday, July 27. Triad basketball player Bam Adebayo and the Men’s USA Basketball team beat Serbia 110-84 on Sunday, July 28. You can follow along with Team USA via WFMY’s coverage.
Arts
  • What would the WS arts scene be without the Arts Council? We’ve got the scoop on how Arts Council of Winston-Salem & Forsyth County is fueling the arts scene in WS — and why they are critical to economic growth and fun local events in the region.*
Health
  • Robert “Skip” Culler is living proof that you can be athletic and incredibly fit… and still be at risk for heart disease. See seven (life-saving) lessons from an Ironman athlete, whose annual check up at Novant Health revealed a serious blockage.*
Kids
  • Gearing up for the school year? Shop Nike’s Back to School Sale for sneakers, athletic wear, and backpacks. Save an extra 25% with promo code SPORT25.*
 
Biz

Improve your business cents

Get savvy at these financial workshops for women and minority business owners
WStoday_525 Vine
The next step in your professional journey starts here. | Photo courtesy of Innovation Quarter
Minority + women business owners can learn to grow their financial success in a series of free workshops. Greater Winston-Salem, Inc’s Minority and Women’s Business Enterprise is hosting the Business Success Series in August.

Business Finance Basics | Thursday, Aug. 1 | 11:30 a.m.-1 p.m. | Get guidance on how to manage cash flow, hire employees, and navigate insurance.

It’s Not Personal, It’s Business | Thursday, Aug. 8 | 11:30 a.m.-1 p.m. | Learn the hows and whys of separating personal and business expenses, how to set business goals, and financial organization tools.

Borrowing for Small Businesses | Thursday, Aug. 15 | 11:30 a.m.-1 p.m. | Get ideas for where to find funding, selecting the right financing, and what lenders look for.

All three workshops will be hosted at Greater Winston-Salem, Inc. (525 Vine St., Ste. 240). You don’t have to be a chamber member but you do need to register in advance.
The Buy

The Buy 7.29.24 (Affiliate)
A portable projector — a must-have for streaming your next movie night by the pool in high definition 4K quality.
More worth The Buy
Answered

We asked, “Which local brewery is your favorite?” Here’s what you said:
Person pouring a beer out of a tap with silver knobs.

From grains to your glass, these craft creations are unique to Winston-Salem.

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Photo by Radar Brewing Company

Wise Man Brewing — 28%
Foothills Brewing — 23%
Incendiary Brewing Company — 10%
Brouwerij DuBois — 9%
Fiddlin’ Fish Brewing Company — 9%
Joymongers Barrel Hall — 9%
Radar Brewing Company — 7%
Lesser-Known Beer Co. — 4%
I don’t visit any of them — 1%

When it comes to why your choice is your favorite, 51% of you answered “two words: great beer.” The next closest answer was “I love the vibe,” with 17% of the vote.
Check out the local beer scene
Asked

Did you participate in Drink Up Week?
A. Yes, I loved the deals.
B. No, I wasn’t into it.
C. What’s Drink Up Week?
Pour out your answer
6AM City In-house
 
The Wrap
 
Cambridge Wrege.jpg

Today’s edition by:
Cambridge
From the editor
The next time you hit up the Stuart and Emma Thomas Memorial Trail at Crossnore, you’ll have new places to sit and admire the property’s beauty. The weather might not be great for a hike this week, but our guide can help you plan your next adventure.
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