Support Us Button Widget

Visit Winston-Salem unveils new campaign to attract more visitors

Here’s what’s in store for the Twin City.

WStoday: Winston-Salem skyline overlooking Innovation Quarter

Winston-Salem brigs together a warm Southern embrace and a lively downtown energy.

Photo by Linville Team Partners Commercial Real Estate

“Come on in” — that’s part of Visit Winston-Salem new advertising campaign to attract more visitors to the Twin City. You may start noticing advertisements positioning Winston-Salem as a place of duality. A hub where historic charm meets live music, Southern delights meets craft brews, and fine dining meets hands-on discovery.

This new initiative is part of a grand effort to target travelers to get a taste of our charming city. Visitors spent $1.05 billion in 2023 which supports local businesses, jobs, and generates taxes.

“Visit Winston-Salem’s public purpose is to benefit the people who live here,” Winston-Salem President Stephanie Pace Brown said. “Our purpose is not to benefit the people who visit. We serve them, and we believe our new campaign will attract them to our city. But the beneficiaries of our work are local community members.”

The goal? To make visitors feel welcomed and seen by our locals.

More from WStoday
Mayor Allen Joines calls plans for the major mixed-use development “a roadmap to a new era of vibrancy and opportunity” for Winston-Salem.
From historic charm to modern vibrancy, the Twin City offers a unique mix of tradition and innovation.
We asked an artificial intelligence site to come up with a movie plot fit for the Hallmark Channel. The result is a love story with the backdrop of some of Winston-Salem’s most iconic spots.
Dig into Winston-Salem’s must-try pizza shops, including some that have gotten national attention and are loved by locals.
Give yourself a present this holiday season. These complimentary services are another reason to shop local.
Here’s how you can give back locally on the national day of giving.
Winter may be upon us, but that doesn’t stop from enjoying the outdoors.
Sponsored
As the Twin City continues to grow, we’re keeping an eye on upcoming developments and recently opened businesses.
Winston-Salem is made up of so many wonderful small businesses, here are a few our readers love in honor of Small Business Saturday.