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Today’s Forecast

61º | 0% chance of precipitation
Sunrise 7:22 a.m. | Sunset 7:34 p.m.

 
How Winston-Salem is your personality?
A yellow and white VW beetle car is parked in front of a black gate between two buildings.
You’re as unique as the scenes you’ll find on Winston-Salem streets. | “Hangin’ Ten in the Arts District” photo by Sharon Eng (submitted for our 2023 Picture of the Year contest)
Does where we live have any bearing on our personalities? A growing field of psychological research called geopsychology says “yes.”

According to geopsychology, those of us in Winston-Salem are more agreeable than our friends, in say, Boston. And while you may have heard about that good ol’ southern charm, now there may be a form of scientific proof to back it up.

What is it?

ResearchGate defines geopsychology as “the relationship between the complex matrix of static and time-varying geophysical and geochemical variables within a locality and human behavior.”

In other words, there’s a correlation between one’s geophysical space and one’s mind. In particular, research on the “Big Five” traits — conscientiousness, agreeableness, neuroticism, openness, and extroversion — has led researchers to create a set of personality maps for the US.

Conscientiousness

Those in the South overwhelmingly display characteristics of discipline and diligence, but the map shows small spots with a high concentration of conscientious people all over the US.

Here in the City of Arts and Innovation, we tend to be more conscientious. As an efficient, organized group, it’s no surprise we have so many thriving and exciting industries.

Openness

Like trying new things or learning new ideas? Winston-Salem is an open book. We’re more likely to be game for new experiences and often have a decent awareness of our own feelings. If you’re looking for an interesting new activity, try a staycation at one of these unique accommodations.

Extroversion

Folks living in southern and midwestern cities tend to be more extroverted than their West Coast counterparts — but Winston-Salem is on the edge of the divide. We think that means we can be the life of the party at events around town and still find time to relax + unwind with a good book or a nice cup of coffee.
 
Asked
 
Does your personality match that of a typical Winstonian?

 
 
Events
 
Thursday, March 21
  • Marketing Magic: Social Media Essentials | Thursday, March 21 | 12-1:30 p.m. | The Enterprise Center, 1922 S. Martin Luther King Jr. Dr., Winston-Salem | Free, RSVP | Learn how to use + manage social media platforms to boost your small business.
  • Strange Locales: “People Collide” | Thursday, March 21 | 6 p.m. | SECCA (NC Museum of Art, Winston-Salem), 750 Marguerite Dr., Winston-Salem | Free, RSVP | The final installment of the book discussion series centers around a story where a husband and wife experience the world after swapping bodies.
Friday, March 22
  • Boutique Wines Opening Night | Friday, March 22 | 6-8 p.m. | Pink Moon Cafe, 848 W. 5th St., Winston-Salem | Free | Explore a selection of curated wines and enjoy live music to celebrate the new business.
  • Trap and Paint | Friday, March 22 | 8-11 p.m. | Delta Arts Center, 2611 New Walkertown Rd., Winston-Salem | $25 | Explore your artistic side while listening to hip-hop tunes during this late-night paint session — supplies will be provided.
Saturday, March 23
  • Edgar Allan Poe Speakeasy | Saturday, March 23 | 2-3:30 p.m. | The Mayfair Club, 633 N. Liberty St., Winston-Salem | $45 | Experience the dark and mysterious world of Edgar Allan Poe while sipping craft cocktails inspired by his stories.
  • “Seating Assignment: Women in Contemporary Chairmaking and Craft Education” | Saturday, March 23 | 9 a.m.-4 p.m. | Sawtooth School for Visual Art, 251 N. Spruce St., Winston-Salem | Free | Explore the new exhibition that elevates the designs of 15 nationally acclaimed female furniture makers — an opening reception will be held from 5 p.m. to 7 p.m.
  • Winston-Salem/Forsyth County Schools District-Wide Spring Career Fair | Saturday, March 23 | 10 a.m.-12 p.m. | WS/FCS Career Center, 910 Highland Ct., Winston-Salem | Free | Polish your resume and learn about open positions in multiple departments at the district’s largest in-person hiring event of the year.
Sunday, March 24
  • Percussion Studio Spring Recital | Sunday, March 24 | 7:30-9:30 p.m. | Watson Hall, UNC School of the Arts, 1533 S. Main St., Winston-Salem | Free | Percussionist and composer Ksenija Komljenovi will lead a night of contemporary music featuring beloved classics + world premieres.
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5 deep discounts in Amazon’s Big Spring Sale
"Big Spring Sale" is written by a rotating gif of a tablet, Instant Pot, and electric toothbrush.
Shop savings through Monday, March 25. | Graphic by 6AM City
It’s Amazon’s first ever Big Spring Sale. Shop some of the best discounts we’ve seen:
 
News Notes
 
Real Estate
  • Mitchell Prime Properties is the first real estate agency in NC to join Forbes Global Properties. The CEO and owner of the Winston-Salem agency says becoming part of the global network will provide marketing tools and international reach to benefit buyers and sellers. (Triad Business Journal)
Drink
  • Sip sip hooray. Celebrate women winemakers by trying their creations at a free wine tasting. The event is happening at 6th and Vine (209 W. 6th St.) tomorrow, March 22 from 5:30 p.m. to 7 p.m.
Community
  • Do your part to remove waste from streets, parks, streams, and schools across the Twin City. Email George Stilphen to register for the Great American Cleanup from 9 a.m. to 12 p.m. on Saturday, March 23. Supplies, lunch, and drinks will be provided.
Number
  • $81,869. That’s how much a single person needs to make annually to live comfortably in Winston-Salem. SmartAsset studied and ranked The Twin City No. 11 out of 99 metro areas, which is a tie with Denver and New Orleans. (Triad Business Journal)
Outdoors
  • The city of Winston-Salem plans to install a native plant garden at Second Street Park downtown to encourage more residents to grow native plants and contribute to a healthier ecosystem. Grass will be cleared in April and crews will start planting in May. (Winston-Salem Journal)
Health
  • Children age 12 and under can resume visiting patients at local hospitals. Novant Heath + Atrium Health Wake Forest Baptist will both lift visitor restrictions at facilities today, March 21 at 7 a.m. after a decline in respiratory illnesses.
Open
  • The new birth center at Novant Health Kernersville Medical Center is now open. Expecting mothers can put their mind at ease knowing the new center offers comfortable birthing suites, breastfeeding services, maternity classes, advanced newborn care, and so much more. See the full list of maternity services.*
Learn
  • Meet The Daily Upside, a free business newsletter that offers sharp analysis of the latest finance, economics, and market news. Navigate the complexities of inflation, rate hikes, and more without clickbait headlines. Join 1+ million subscribers when you sign up for free.*
Home
  • It’s time for beautiful, energy-efficient windows in your home. Save on new windows in Renewal by Andersen®’s spring savings event — happening for a limited time only.*
 
 
Biz
 
💵 Up to $10,000 up for grabs
Lampost on sidewalk looking down a street. Cars are parked along the street and buildings line both sides. The skyline of Winston-Salem is in the background.
Will your business have a future storefront? | Photo by WStoday
Toying with turning your idea into a business in the Twin City? The Small Business Plan Competition might be the place to start.

The contest aims to promote job creation and small businesses. The Office of Business Inclusion and Advancement sponsors the event to help eligible entrepreneurs develop sound business plans + get their dreams off the ground. Here are dates to keep in mind:
  • Tuesday, March 26: Attend the information session in person or on Zoom to get started. It starts at 6 p.m. in the Bryce A. Stuart Municipal Building (100 E. 1st St.).
  • Monday, May 6: Business descriptions and executive summaries are due.
  • Monday, Aug. 12: Applicants must submit completed business plans.
Two winners will be announced in the fall. They will each receive a $5,000 grant for startup costs, up to $5,000 in a matching micro-loan, technical assistance, and the opportunity to apply to the Small Business Loan Program.
 
The Buy
 
These No. 1 best-selling women’s running shorts, because spring is officially here and that means more workouts outside (yay). Under Armour’s shorts have a built-in brief and are lightweight and breathable, thanks to sweat-wicking material.
 
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The Wrap
 
Cambridge Wrege.jpg Today’s edition by:
Cambridge
From the editor
I love the energy around college basketball this time of year. I’ll be cheering on my alma mater, the NC State Wolfpack, in both the men’s and women’s NCAA Tournaments. One coach for the men’s team has Winston-Salem roots — Joel Justus was a player at Mt. Tabor High School.
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