Plus, more holiday art markets.
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A message from our team

Happy Thanksgiving, Winston-Salem. We’re scaling back our content a bit through the weekend so that our team can step away and enjoy time with loved ones. We’ll be back to our usual coverage next week.

Shop small, shop local

WStoday Fiddle and Fig Holiday Market
It’s never too early to break out the holiday decor, right? | Photo via @fiddleandfigmarket
Here at WStoday, we like to keep things local all year long, but on Small Business Saturday, the rest of the country joins us in our mission to shop small.

Founded by American Express in 2010 and cosponsored by the U.S. Small Business Administration since 2011, Small Business Saturday is an initiative to bring small businesses to the forefront of the holiday shopping season on the last Saturday of November.

This year’s event falls on Saturday, Nov. 29, and we want to make shopping local as easy as possible. This map will allow you to find small businesses in your area.
WStoday: Small Business Saturday screenshot from American Express

There are several ways for locals to support small businesses this weekend.

Screenshot via American Express

Here are a few that caught our eye:


Psst — do you own a local company? Read our small business coverage or check out these resources to help you participate in Small Business Saturday.

Asked

How much did Americans spend at small businesses on Small Business Saturday in 2023?

A. ~$500 million
B. ~$12 billion
C. ~$17 billion
D. ~$55 billion
Let's talk biz

Events

Friday, Nov. 28

WrestleCade Weekend 2025 | Friday, Nov. 28-Sunday, Nov. 30 | Times vary | Benton Convention Center | $29+

An Evening with Camel City Yacht Club | 8 p.m. | The Ramkat | $23+

Merry Maker Market | Friday, Nov. 28-Saturday, Nov. 29 | 10 a.m.-4 p.m. | Paul J. Ciener Botanical Garden, Kernersville | Cost of purchase

Saturday, Nov. 29

Counter Culture Holiday Art Market | 11 a.m.-7 p.m. | Liberty Plaza building (9th floor) | Cost of purchase

Japanese-Latin Dining + Fire Dancing Performance | 7-9 p.m. | Sushi Rose | Cost of purchase

GypsyCaravann Concert: Rock, Pop & Funk | 7-11:55 p.m. | Reboot Arcade Bar | $10
See our full events calendar
Feature your event here, or make a bigger splash

Featured News

Number

$0. That’s how much 94% of patients pay to see a licensed dietitian with Nourish. Find a dietitian covered by insurance and build a personalized nutrition plan — a structured, supportive way to map out your 2026 wellness goals now.*

Beauty

LaserAway was just ranked the No. 1 Laser Hair Removal provider by Cosmopolitan — get 75% off select packages for Black Friday and book laser hair removal by a medical-led team who actually listens. Book while the sale lasts.*

The Buy

It may be Thanksgiving, but some of the best Black Friday deals are available today. While everyone else is busy in the kitchen, shop these deals and save big.

🧥 Take 30% off this trendy cropped puffer vest complete with pockets and a collar to keep your neck warm.
🔥 Speaking of staying warm, bring portable + powerful heat to any room in the house with this 4.6-star rated space heater that’s on sale for under $45.
💄 Score $10 off this trio of tarte SmolderEYES shadow liners that double as eyeshadow + eyeliner, allowing you to create a sophisticated look in seconds.
More holiday savings here

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

Answered

Earlier this week, we asked where this was located — here’s the answer:

WStoday: Mannequin shenanigans in downtown Winston-Salem art district
Bonus point if you know the significance behind this art piece. | Photo by WStoday
Arts District in downtown Winston-Salem. Bravo Sandra S., for getting this one correct. See if you can spot this next time you’re out and about.

The Wrap

Shopping local doesn’t have to end with Small Business Saturday, especially when you have us to help you out. Catch up on our small business coverage like my style selections at Wood and Thread Boutique, to get the gears turning.
WStoday:City Editor Kellina Wrap

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