Business  Small Business

Small Business Saturday is here, it’s time to shop local

The 16th annual edition of Small Business Saturday falls on November 29 — the perfect time to help you add a local sparkle to your holiday shopping.

November 25, 2025 • 
Staff
WStoday Fiddle and Fig Holiday Market

It’s never too early to break out the holiday decor, right? | Photo via @fiddleandfigmarket

Here at WStoday, we like to keep things local all year long, but on Small Business Saturday, the rest of the country joins us in our mission to shop small.

Founded by American Express in 2010 and cosponsored by the U.S. Small Business Administration since 2011, Small Business Saturday is an initiative to bring small businesses to the forefront of the holiday shopping season on the last Saturday of November.

This year’s event falls on Saturday, Nov. 29, and we want to make shopping local as easy as possible. This map will allow you to find small businesses in your area.

WStoday: Small Business Saturday screenshot from American Express

There are several ways for locals to support small businesses this weekend.

Screenshot via American Express

Here are a few that caught our eye:

Psst — do you own a local company? Read our small business coverage or check out these resources to help you participate in Small Business Saturday.

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