Sponsored Content

Beloved “Holiday Luminary Project” returns this month

Here’s what you need to know about this seasonal tradition 38 years in the making.

Sponsored by
Images of Luminary kits lighting up various spaces around WS.

Photos courtesy The Ronald McDonald House Charities® of the Piedmont Triad

Way back in 1987, a small group of volunteers started the Ronald McDonald House Charities® of the Piedmont Triad Holiday Luminary Project.

Since then, it’s brightened into one of Winston-Salem’s most cherished holiday traditions, lighting up more than 7,000 households across the city and raising more than $2 million for essential House programs + services.

💝 ‘Tis the season to join

Locals are encouraged to take part in this growing cause starting Tuesday, Nov. 18, by picking up Luminary kits at any participating retailer.

Kits are $10 and include six bags, candles, and sand — all donated by WS businesses and assembled by volunteers.

100% of project proceeds benefit families served by Ronald McDonald House Charities of the Piedmont Triad.

✨ Show your support

Finally, join the city-wide show of support by lighting your luminary on Christmas Eve, or any evening during the holiday season. The warm glow symbolizes love, hope, and connection for families facing medical crises.

Neighborhood “Street Captains” will also help organize and distribute kits throughout their neighborhoods, connecting and building seasonal spirit across the community.

Be part of the tradition

More from WStoday
Big changes are coming to the Twin City, and you won’t want to miss this.
Familiarize yourself with the dos and don’ts of holiday recycling in the Twin City.
Have friends or family in town this year? We’re here to help plan their visit.
These city gifts are way better than a Jelly of the Month Club membership.
Hit the road and head to the Port City. We’re sharing all the details about what to do and eat, plus where to stay.
Winter may be upon us, but that doesn’t stop from enjoying the outdoors.
Stay cozy all season long while keeping low energy costs.
Our readers have spoken — here are the best local spots our city has to offer, from the best coffee shop to the best apartment complex to the best dentist.
It’s that time of year again — Spotify Wrapped is out, and so is ours. Ready to see how our year stacked up?
What are the highs and lows when it comes to snow storms in The Twin City, and can you expect a white Christmas this year?