Sponsored Content

Beloved “Holiday Luminary Project” returns this month

Here’s what you need to know about this seasonal tradition 38 years in the making.

Sponsored by
Images of Luminary kits lighting up various spaces around WS.

Photos courtesy The Ronald McDonald House Charities® of the Piedmont Triad

Way back in 1987, a small group of volunteers started the Ronald McDonald House Charities® of the Piedmont Triad Holiday Luminary Project.

Since then, it’s brightened into one of Winston-Salem’s most cherished holiday traditions, lighting up more than 7,000 households across the city and raising more than $2 million for essential House programs + services.

💝 ‘Tis the season to join

Locals are encouraged to take part in this growing cause starting Tuesday, Nov. 18, by picking up Luminary kits at any participating retailer.

Kits are $10 and include six bags, candles, and sand — all donated by WS businesses and assembled by volunteers.

100% of project proceeds benefit families served by Ronald McDonald House Charities of the Piedmont Triad.

✨ Show your support

Finally, join the city-wide show of support by lighting your luminary on Christmas Eve, or any evening during the holiday season. The warm glow symbolizes love, hope, and connection for families facing medical crises.

Neighborhood “Street Captains” will also help organize and distribute kits throughout their neighborhoods, connecting and building seasonal spirit across the community.

Be part of the tradition

More from WStoday
The research will help address the growing organ donor shortage in the nation.
The iconic music festival is hitting play after a long pause.
Don’t already have a coffee in hand? You will after reading this.
As the Twin City prepares for a big year ahead, here are some events you won’t want to miss.
Plan your year with the unique experiences the Twin City has to offer.
The historic building turns into a restaurant.
From lifting weights, indoor rock climbing, personal training, dance fitness, boxing classes, and martial arts programs — we’ve rounded up 20+ gyms and fitness offerings around the Twin City.
These bakeries get a rise out of the Twin City.
For the new year, we’re asking readers to submit their top questions about the Twin City for us to answer.
You all love local insights and timely updates that make WStoday a trusted part of your daily routine.