As Winston-Salem continues to innovate, let’s take a look at where we were and what brought us to today. Let’s talk innovation.
How it started
From “tobacco town” to a booming industrial midsize city, Winston-Salem has made exponential growth over the years — think businesses, cultural activities, entertainment, and nationally acclaimed institutions.
In the early 20th century, companies like RJ Reynolds Tobacco Co. and Hanesbrands were the top industries driving the city’s economic workforce. Camel was the brand of RJR cigarettes, hence the Twin City earning the name “Camel City.”
Winston-Salem’s nickname changed to “the City of Arts and Innovation” in 2014, when leaders and community members wanted to recognize its strengths extended well beyond tobacco. That’s where Innovation Quarter came into play.
How it’s going
From the 1900s through the 1960s, the expanding business landscape included food, fashion, and textiles which made the city a melting pot. One of the central veins running through what is now known as Innovation Quarter was called Depot Street. Located on Patterson Avenue, the neighborhood was full of prominent Black figures who contributed to the success of the community.
Today, Innovation Quarter centers around a revitalized modern power plant. It maintains the authenticity of the historic buildings, housing pioneer biotech companies and medical research centers. It’s no wonder Bailey South won the community appearance award in 2023.
The future is bright
And that’s not all, Innovation Quarter Phase II promises even more amenities. It is slated to create more capital investment and jobs for the local economy. Take a look at the incoming mixed-use master plan.
Want to spend a day in Innovation Quarter? City Editor Kellina recommends grabbing breakfast from Krankies, bringing a blanket to chill at Bailey Park, then taking a stroll on Long Branch Trail. Don’t forget to visit these murals. Grab lunch and dinner at these restaurants downtown.
