If you’ve been a long-time subscriber to this newsletter, then you know Winston-Salem has no shortage of small businesses. Don’t just take it from us, WalletHub named the Twin City as the No. 31 best city in the US to start a business in 2026.
In honor of our many movers and shakers, we’re asking readers to nominate the small businesses they love so we can share them with the whole audience. Business owners can nominate themselves.
We’ll be here to share a new batch of small businesses every month, so bookmark this page to come back for more, especially if you’ve enjoyed our Small Business Week and Today’s Best coverage.
Editor’s note: Some quotes may have been edited for clarity and brevity.
Editor Kellina’s pick
Triad ECO Adventures | Tourism + hospitality
“We love showing off ‘everything Winston-Salem’ with four different activity experiences [...] provided by remarkable locals sharing lots of history, fun facts, and reasons to return.” — Owner Hal Boyle
RideUnited WS | Health + wellness
“RideUnited Winston-Salem is more than a fitness studio — it’s a high-energy community built on grit, connection, and purpose.” — Owner Dixon Douglas
Mac & Cheese Productions℠ | Personal services
“Mac & Cheese Productions℠ is a lifestyle business that models and offers positive adulting and increases fulfillment and ease through building connection.”
Food + Beverages
Coffee Mill | 6275 Shallowford Rd., Lewisville
This coffee shop serves more than coffee and pastries — it offers a warm, welcoming environment that keeps locals coming back.
Di Lisio’s Italian Restaurant | 301 Brookstown Ave.
The restaurant has been a local staple for over 10 years, serving Italian dishes and using fresh ingredients. Try the drink specials to pair with your meals.
Retail
House of plants | 507 Harvey St.
The store started as a little cottage in 1976 and has grown into a place to shop or host your next event. Take a stroll in the garden and linger awhile while you select your plants.
Major Tomms | 608 N. Trade St.
Tucked downtown, this women-owned business features a curated selection of oddities and vintage items for those who love a treasure hunt.
Health + Wellness
Personalized Physical Therapy and Wellness, LLC |
This wellness spot offers personalized services designed to help you move without pain and reduce the risk of injury. Prospective clients receive a free discovery call with a wellness expert.
Psst — if you’d like to see a small business included in WStoday, make sure to submit it here.
