Meet the Winston-Salem local behind a movement supporting small businesses

Chantae Reynolds turned an idea into a grassroots effort to gather locals and help small businesses thrive in the city through a Cash Mob initiative.

WStoday: Chantae Reynolds and two ladies posing during Cash Mob at Lizzie's Natural Products, supporting small businesses in Winston-Salem.

Posed in the middle, Shantae Reynolds said she was inspired to start Cash Mob in Winston-Salem after seeing the movement take shape in New York.

Photo courtesy of Chantae R.

When it comes to supporting local business, Chantae Reynolds, owner of JK WoodWorked Creations, LLC, is no stranger. Born and raised in East Winston-Salem, Reynolds met her husband, Justin, in high school. The couple joined Mixxer Community Makerspace and began exploring — and sharing — new local spots with their circle.

“We would just post, like, ‘Hey, we ate in this place, or we went to this event,’ and people were like, ‘How did y’all find out about these places?’” Reynolds said.

Although Justin was originally from Detroit, Reynolds said he embraced Winston-Salem wholeheartedly.

“He knew Winston better than me,” she said. “He always volunteered [at Mixxer Community Makerspace] during the summer to help the kids.”

Justin died on May 1, 2025, leaving a significant mark on the community.

“When he passed away, it was amazing to see how Winston came out and showed up for my family and me,” Reynolds said. “People were reaching out, asking, ‘what other ways can we help?’”

WStoday: Photo collage of women gathered and posing during Cash Mob in Winston-Salem

Discover new businesses and mingle with other locals during Cash Mob Saturdays.

Photo courtesy of Shantae R.

Along with other local partners, Mixxer started a summer camp scholarship for youth, honoring Justin’s legacy. Reynolds also started a Cash Mob, a monthly event where locals support small businesses in his memory. Participants are asked to spend $5-$20 at a surprise business location.

To celebrate Women’s History Month, the group will be heading to Cobblestone Farmer’s Market, a women-owned business that brings local vendors and farmers from across the region, on Saturday, March 28.

“Local places have a family, and it’s a story behind them. I try to make sure the owner is there when we do the Cash Mob so they can tell their story and share it,” she said.

Currently, Reynolds plans to organize one event each month. Participants are asked to register in advance. If you can’t attend, you can shop from a local business once a week and tag @jkwoodworkedcreationsllc to show your support.

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