Get involved in the 2024 Penny Campaign to benefit neighbors in need this winter

Your spare change can really add up for Winston-Salem residents in need. Samaritan Ministries’ annual Penny Campaign is underway.

It’s a collection campaign to provide food, shelter, and hope. The nonprofit’s executive director says every cent counts.

“It only takes 366 pennies to provide a warm meal in our soup kitchen, where we serve more than 100,000 meals each year,” Jan Kelly said.

Here are ways you can get involved:

• Pick up a collection jar at 414 E. Northwest Blvd. and display it at your business or community group.
• Become a “Penny Campaigner” and raise donations online.
• Drop off your donation at the drive-thru Collection Day on Saturday, Dec. 7 at Truist Stadium between 9 a.m. and 12 p.m. (use the Broad Street entrance).
• Make a direct donation online through Tuesday, Dec. 31.

Samaritan Ministries has a goal to raise $100,000 this year so start checking between those sofa cushions.