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Get involved in the 2024 Penny Campaign to benefit neighbors in need this winter

Samaritan Ministries has multiple ways to give this year.

Person holding clear jar filled with pennies. They are dropping the pennies into an orange bucket.

Emptying your pockets has never felt so gratifying.

Photo courtesy of Samaritan Ministries

Your spare change can really add up for Winston-Salem residents in need. Samaritan Ministries’ annual Penny Campaign is underway.

It’s a collection campaign to provide food, shelter, and hope. The nonprofit’s executive director says every cent counts.

“It only takes 366 pennies to provide a warm meal in our soup kitchen, where we serve more than 100,000 meals each year,” Jan Kelly said.

Here are ways you can get involved:

  • Pick up a collection jar at 414 E. Northwest Blvd. and display it at your business or community group.
  • Become a “Penny Campaigner” and raise donations online.
  • Drop off your donation at the drive-thru Collection Day on Saturday, Dec. 7 at Truist Stadium between 9 a.m. and 12 p.m. (use the Broad Street entrance).
  • Make a direct donation online through Tuesday, Dec. 31.

Samaritan Ministries has a goal to raise $100,000 this year so start checking between those sofa cushions.

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